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Fit-AF Whey Protein for Men


We are unique. We are bold. We weren’t made to fit in the tiny boxes set by society. You can’t confine us, you can’t contain us. We live in extremes, we believe in pushing our boundaries whenever met with a challenge. We don’t just promise fitness, we live, breathe, and believe in fitness. We have a voice that is solely ours, and that tells us to be loud and clear, to be expressive, and if need be, disruptive. This is why we are not just Fit, we are, Fit AF.

Our vision

Our vision is to create a community of people who are not afraid to take part in a revolution.

A revolution where they set their own goals, consume their very own products, and move forward on their own terms.

Fit AF Vision
Fit AF Mission

Our mission

Our mission

Our mission is to tackle the prominent gap that exists in the fitness industry - of options being there but not one specifically catering to the Indian taste and preferences. Fit AF bridges that gap by encapsulating the spirit of being an Indian in its true, bold, and confident colours.


About FIT AF

More than the products we offer or the brand that we are, we are an emotion - a belief that aligns us with our audience.

We are a purpose- a movement that resonates with the Indian audience in taste and quality, attitude, and sentiments.

We are the voice of the young, we are the face of the courageous ones. We are, Fit AF.

Fit-AF Whey Protein for Women
Fit AF Philosophy

Our Philosophy

Our philosophy

We strive to make India fit, not by emulating the ways of the West, but by coming up with novel, bold innovations that suit the Indian body, mind, and attitude. Our philosophy is to entice the Indian taste and preference, by providing them with solutions they never knew existed. We are not a regular competition in the market, we are here to stay.


Fit AF is...

Curated for the new-age Indians- bold in thought irrespective of their age A trend that is here to stay- a revolution that is all set to change the game of fitness in India A hero that takes you along- being callously original, not caring about what the haters have to say

Whey Protein for Lean Body

As seen on Instagram

The power. 🏁
The protein. 💪🏻
The routine. 🏋🏻‍♂️
Pumping up the level of fitness 🏋🏻‍♂️
with abs-olute protein & routine. 💪🏻#FitAF